Discusses how computers can be used by student development educators for recruitment, referral, and retention. Provides examples of applications, programs, and hardware. (BH)

Describes the distinguishing features of a cult and the recruitment practices of cults on college campuses. Considers the psychological, social, and developmental reasons why students are attracted to cults, and describes the conversion process. Reports on campus policy, implications of litigation, and recommends strategies for dealing with cults.…

Describes seven components of a conscientious approach to increasing recruitment, retention, and graduation of minorities. Ingredients include a reasonable financial aid package, an attractive multicultural environment, effective academic retention programs, sensitization of faculty, maintenance of a communication line with high school guidance…

The student recreation center (SRC) at many colleges and universities has evolved from being a place to lift weights and take aerobics classes to becoming a high-powered recruitment tool (Colleges use recreation, 2002). The present study included the development of an instrument to assess the use and impact of SRCs. Students (N = 655; users = 537,…

Examined impact of grades and student activities involvement on recruiter preferences. Findings from business, education, and engineering employers revealed that employers valued both strong academic achievement and strong out-of-class experiences. To be rated high or very high in likelihood of employment, student profile had to show either high…

Explains the strategic importance of student retention programs and why they are often overlooked in favor of efforts to recruit new students. Presents a program for retraining different groups of students, based on applications of marketing techniques in higher education. (Author/ABB)

Suggests a residence life program of a living/learning residence to attract and retain students at a four-year college. Describes a successful strategy and implementation process for a faculty-directed residence. (Author/ABB)

Addresses the question of effect on college and universities that coming revolution in retention strategies will have. Points out that more colleges will be requiring validation of intellectual accomplishment before, during, and at the end of the college career. (Author/ABB)

Examines factors used by college-bound high school seniors and lower division college students to determine college choice. Results showed students emphasize both good academic value and social considerations in selecting a college. Suggests institutions develop a marketing plan stressing how their school can provide the desired programs and…

Describes how handicapped student needs may be met by using existing staff, without drastic changes in student services. Clarifies the role of the student services administrator, the handicapped services coordinator, and established student services. Considers admissions, financial aids, orientation, housing, counseling, and student activities.…

Evaluates the programs and services of a large student union at University of Maryland, in relation to campus subgroups including employees, graduate students, and minority groups. Results indicate the union may serve as a model of differential programming. Suggests different groups use the union differently but are generally satisfied. (JAC)