The recruitment and admission practices of gay, lesbian, bisexual, and transgender (GLBT) students by admission offices in higher education are examined as an emerging trend. Limited research on the targeted recruitment and hopeful admission and matriculation of the LGBT prospective student populations exists. Third-party GLBT organizations have…

This paper outlines the major influences on the college choice process of Latino undocumented students with a specific focus on the "choice" stage of the broader college opportunity process (Hossler & Gallagher 1987; Hossler, Schmidt, & Vesper 1999). As theorized by Hossler et. al (1987; 1999), the choice stage is where students…

It is exceedingly important for student affairs professionals to have an understanding of the types of students living, working and learning on our campuses in order to strategically enhance their experiences. One group on college campuses that is often overlooked is the transgender population of students; the lack of focus on the "T" in…

Considers recruitment and enrollment implications of adult applicants to colleges and universities. Suggests that, to better serve adult population, college administrators responsible for preadmission counseling need to identify means to more personally address each adult applicant's concern regarding college choice process. Describes Candidate…

Describes Minorities Achieving in Nursing program, developed at one college to provide a systematic, organized effort specifically targeting the two major minority groups in the Midwest, African Americans and Hispanics. Describes the on-campus recruitment programs for minority students, community outreach activities, results of the recruitment…

Authors from urban public two-year college; rural, selective residential private college; and suburban, commuter, public university describe their efforts to involve enrolled African-American students in recruiting prospective students. Discusses off-campus recruitment events, prospective student visitation days on campus, phone-a-thons, and using…

Because high school students are constantly bombarded with information, they have adapted to quickly screen only the information they want. E-mail is perhaps the most underused online method of delivering personalized, customized information to prospective students. While the Internet will not replace paper and ink, it will be a combination of…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Generation Z students (born between 1995-2010) have replaced millennials on college campuses. Generation Z students are entrepreneurial, desire practical skills with their education, and are concerned about the cost of college. This article presents what need to be known about this new generation of students.

The Latinx population reached an all-time high of nearly 58 million in 2016 and has been the principal driver of demographic growth, accounting for half of national population growth since 2000, according to the Pew Research Center. The percentage of Hispanic 18 to 24-year-olds enrolled in college has climbed from about 22 percent in 2000 to…

Developing and using volunteers in the admission process is an age-old topic for those in the admission field. A good volunteer program allows an institution to provide more audience-based marketing messages rather than institutional-based marketing messages. Such programs can mean a more engaged, supportive, and enthusiastic set of key…

College students posing either as high school seniors or parents placed 20 calls to 9 colleges and universities over a period of 6 weeks. Overall, the school performed very poorly in telephone communication and follow through. Findings suggest there are many problems to be overcome by colleges and universities in their handling of applicants'…

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

The legal activity in federal courts related to affirmative action indicates a strong possibility the Supreme Court will abolish affirmative action in college admission. Such a decision would inevitably alter the landscape of higher education. Campus diversity will have to be achieved without using race or ethnicity to offer preference to some at…