Higher education officials have recently begun to focus their attention on summer enrollment as an alternative means by which to improve recruitment and retention. Utilizing business analytics and forecasting, Elon University has seen significant growth in its summer college enrollment and revenue. The current study seeks to address how students…

The following article describes the planning and implementation of a university student recruitment event that produced a high (new) student yield. Detailed descriptions of how staff and faculty worked together to plan and implement this event are described.

All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…

On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…

This article explores the best practices according to recent literature for recruitment and retention/support of Latino/a students at postsecondary institutions in the United States. The authors seek to provide a simple framework for the cultivation of a campus climate that is welcoming to all varieties of student populations.

Current issues and concerns with student volunteer recruitment programs and ways in which to enhance the probability of success for any campus based student volunteer recruitment effort are presented. STUDENT VOICES, a model student volunteer recruitment program at West Virginia University is described. (MLW)

Results of a survey of four-year colleges and universities concerning faculty attitudes to and participation in student recruitment and institutional marketing efforts are reported, along with possible differences between private and public institutions' faculty attitudes and involvement. (MSE)

A survey of all part-time students over 25 years old enrolled at North Carolina State University looked at the relationship of four kinds of learning motivation (self-improvement, job enhancement, social contact, and job change) to gender, age, educational level, and income. Implications for recruitment and retention are discussed. (MSE)

A subjective questionnaire administered to a random sample of freshmen (200 of 878) at the University of Tennessee at Martin to determine relative effectiveness of student recruitment methods revealed that an image for high quality education, variety in curriculum offerings, and selection of nonacademic activities are important controllable…

Good enrollment managers know that keeping current enrollment must be Job Number One and that maintaining enrollment must be the concern of all campus constituencies. However, a large number of students are "lost" during registration due to closed classes. Lost enrollments are a largely invisible phenomenon that represents frantic and…

A college degree is one of the most expensive purchases an American family can make. While today's costs are higher than ever before, parents have many more options whose sheer number and complexity have given rise to a whole new field-financial planning for college. This article, which is based on materials created for the enrollment management…

This article looks at the effects of culture on the success of disadvantaged students in higher education, and in turn, the success or effectiveness of college bridge programs. McBay (1995) contends that there is no program that completely addresses the needs of disadvantaged students, but there are lessons to be learned. With this in mind, one…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

This feature focuses on the five areas an institution needs to know before implementing holistic measures. These include: what does a holistic review entail, how to be legally complaint, Sedlacek's noncognitive variables, applying student success measures, and the vital importance of training.

The construction of a market research questionnaire is recommended as one way a college can identify its applicant pool market. Included are an outline of information the applicant pool questionnaire might seek and basic criteria of question writing. (JT)