Internationalization has transformed the higher education landscape in the 21st century. As a result, international student recruitment has become more important in the United States, which remains the host country for most international students, and in China, the single largest source of young people seeking to go abroad for higher education.…

This study investigated the challenges of international students at Wilmington University in Delaware. It also discovered the opportunities to establish recruitment strategies domestically and internationally in order to increase enrollment. The experiences of two groups of students (international non-Turkish and Turkish students) were analyzed by…

The marketing mantra "know your audience" can be applied when examining higher education student recruitment. With endless avenues for communication and a rise in national data on this topic, exploring what works best for individual institutions is crucial. Disparaging data exists concerning how admissions administrators believe students…

This study examines dual enrollment activities and their impact with a focus on equitable recruitment, persistence, and targeted success mechanisms for Black students and students from low-income families. The lived experiences of four former students from diverse racial and socio-economic backgrounds, and the perspectives of ten dual enrollment…

As the number of traditional-aged students steadily declines in the United States, colleges and universities must seek to attract and enroll the large number of adults who have some college but no degree. This research sought to understand how one southern mid-sized institution recruited and enrolled a consistent number of adult learners over…

Higher education continually faces scrutiny regarding the value of a degree and the investment of money and time. Is a college degree worth the cost of attendance? Do graduates face a burden of financial debt that is crippling them and/or society? Should the government limit funding to educational institutions that are unable to establish that…

The study explores the faculty, staff, and student perceptions of how leadership decisions impacted Odessa College, a Texas community college, during the COVID-19 pandemic. Community colleges in Texas have experienced a decrease in enrollment in recent years. The pandemic exacerbated the problem, as evidenced by the further drop in enrollment in…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

This phenomenological case study explored the benefits and challenges of participation in a formal science, technology, engineering, and mathematics (STEM) mentoring program for women and under-represented minorities (URMs) in the Natural Sciences & Engineering Technology (NSET) department at Point Park University. This study included the…

Purpose and Method of Study: The purpose of this qualitative study was to determine factors that influenced the enrollment decisions of high-achieving and low-performing students to be admitted, enrolled, and complete their degree at Langston University. The research study included a pilot study, semi-structured interviews, and a qualitative…

The manifestations of institutional and interpersonal racism have been linked to lower recruitment, retention and matriculation rates among ethnic minority students in predominantly white institutions (Harper, 2012). Those who experience racial and ethnic microaggressions have been impacted in numerous deleterious ways. Physical, mental, emotional…

Science, technology, engineering, and mathematics (STEM) disciplines are imperative for the advancement of critical knowledge, assurance of national security, strengthening of community infrastructures, and the physical and psychological well-being of individuals and families. The purpose of the research was to determine if differences existed in…

This thesis utilized a basic qualitative approach and Banks' multicultural education theory (supported by the theories of Crenshaw, Tinto, Sen, and Nussbaum) to investigate the higher education experiences of Appalachian African-American (AAA) women who have persisted to graduation from a four-year institution. The narratives of AAA women as…

American higher education institutions (HEIs) often prioritize internationalization on their campuses and as a result, prior to the outbreak of the COVID-19 pandemic, the number of international students had grown steadily over the past several decades. Pathway programs have become features in the landscape of international higher education as a…

The purpose of this quantitative comparative study was to determine if and to what extent there was a difference between Generation Z and Millennial dental hygiene students' preferred learning styles in Southern California and on social media platforms in the United States. Using the generational theory and the Felder-Soloman Learning Styles…