China serves as an indispensable recruitment market for higher education institutions across the globe. Using large-scale administrative and survey data from one of China's pipeline provinces for sending students abroad, we provide new evidence on the factors influencing Chinese students' graduate school choices internationally. We model…

This paper provides a review of current trends in international student recruitment. Focusing specifically on recruitment of Chinese students, important aspects of China's educational system relevant to recruitment are presented. Barriers to Chinese student recruitment are then discussed. Successful, employed, international graduates validate…

This collection provides an overview of the opportunities and challenges faced by higher education institutions engaging with China. Among the issues considered are the importance of UK-China scientific research, the recruitment and integration of Chinese students, and self-censorship. The ten different contributors also cover the importance of…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

While not the only motive for Chinese students to come to study in the UK, employability must be one key factor. Yet there is relatively little research on perceptions among students, employers and teachers of how studying in the UK impacts employment prospects. This paper seeks to compare the views of these stakeholders on what are the essential…

For a large number of Higher Education institutions in the UK, the recruitment of international students remains vital for economic, political, cultural and educational benefits. Increasing competition within the international student market has encouraged many Higher Education institutions to pay closer attention to the quality of their…

The shortage of enrollment in Taiwanese universities has become more serious in recent years. To prevent their closure, Taiwanese universities have committed themselves to recruiting more students from mainland China ("lusheng") as a way to increase financial income. However, due to national security reasons, specially designed…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

This article explores how Sino-African relations are affected by the growing number of Africans who pursue higher education in China. China actively recruits African university students in order to increase soft power and generate income from the export of education services. Semi-structured interviews with African university students suggest that…

A new environment of budgetary cuts and increasing competition is forcing many institutions to become strategic and deliberate in their recruitment efforts. Effective international recruitment practices are dependent more than ever on a deep understanding of student mobility patterns and decision-making processes. The purpose of this research is…

Differences of view have always existed regarding the legal relationship between colleges and students, where the national College Entrance Examinations (CEEs) are concerned. Proceeding from the legal nature of independent student recruitment powers during CEEs, of CEE application forms, and of college enrollment charters, this article maintains…

Internationalization of higher education is a major characteristic of China's higher education policy. Accordingly, the Chinese government is fervently encouraging the spread of Chinese language and culture through Confucius Institutes, student exchange programs, recruitment of international students, and international collaborations. South Asia…

International students aiming to study abroad form a highly heterogeneous group. Differences in academic preparedness and financial resources translate into differences in what information students look for and where they look for it during their college search. By gaining a deeper understanding of how students differ in profile and behavior,…

As the focus on international education has changed from international aid to international trade, competition for internationally mobile students has increased. The motivational factors influencing the education destination decision for students from China is of particular significance to destination countries and their educational institutions.…

Unquestionably, the role of higher education institutions (HEIs) in society and economy is engorged. The term higher education proposes an educational level above the secondary education with advanced tools of knowledge which enables the students to generate, distribute, and preserve systematic academic knowledge at colleges, universities, and…