This book offers context, research, policy, and practice-based recommendations centering college access and success for a historically overlooked population: rural Students and Communities of Color. Through an exploration of how colleges and universities can effectively welcome students from rural areas who identify as Asian and Pacific Islander,…

This research anthology is the fifth volume in a series sponsored by the Special Interest Group-Research on the Education of Asian and Pacific Americans (SIG-REAPA) of the American Educational Research Association and National Association for Asian and Pacific American Education. This series explores and examines the patterns of Asian parents'…

Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

The use of the phone can help colleges in their general admissions goal: to get the right number and type of students to enroll at the institution. Basic phone tips, preparing for the call, making the call, and building on the system are discussed. (MLW)

Connecticut College's intensive summer academic program involves high school students and their teachers, parents, college faculty, and college students in the minority recruitment effort, building a support team for college-bound students and providing an experience that is mutually beneficial for all parties. (MSE)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

This booklet presents a set of professional ethics intended to serve as guides for professional conduct for individuals involved in the career planning, placement, and recruitment process. It is noted that compliance with the principles outlined in this guide will ensure an open and free selection of employment opportunities; informed…

This paper reviews research on: (1) the significance of black colleges; (2) characteristics of white students attending black colleges; (3) barriers to recruiting white students on black campuses; and (4) strategies for recruiting white students. Reasons why white students attend historically black institutions and their levels of motivation, the…

Electronic versions of college catalogs, viewbooks, and applications are used successfully as tools for college student recruitment. High school guidance counselors and community college advisors can be given access to special information services, students can both obtain and provide information on diskette, and the approach is cost effective for…

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…