The potential impact of cultural factors on how an audience perceives the content of a film or television program is briefly reviewed as background for this description of courses on "national values" offered in Montreal for film and television-makers. Information patterns identified and labeled as "national values" include (1) historical-hereditary group, where the same or similar expression of events, thoughts, attitudes are shared by a group of people across a certain time, generation, or tribe; (2) ethnographical group, where the similarity of expression is cued to a certain geographical region inhabited by one or several cultures; (3) ethnopolitical group, where the similarity of problems is cued to a certain social or political structure, regime, or tradition; and (4) ethnocultural group, where the expression of craftsmen and artists is mainly created and shared by a certain group of inhabitants. Emotional and rational impacts are discussed in reference to the perception of films and television programs with strong national, cultural emphases. Communication analysis, research, and programming are considered as possible tools for young artists to find out if there is a correspondence between their ideas and the way in which audiences perceive them. (JEG)