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Direct linkKisiolek, Artur; Karyy, Oleh; ?alkiv, Liubov – International Journal of Educational Management, 2021
Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…
Descriptors: Internet, Marketing, Communication Strategies, Advertising
