Courses: Crisis Communication, Crisis and Issue Management, Writing for Public Relations, Public Relations Capstone. Objective: This unit activity refines traditional simulation activities used in crisis communication education. By partnering with crisis management professionals and developing localized, multi-stage scenarios grounded in the university context, students learn to: (1) create a single communication voice; (2) curb social media rumors; and (3) leverage the symbiotic partnership between the press and PR during times of crisis.