Two articles look at higher education public relations issues. The first reviews three studies of public opinion of higher education, undertaken through broad survey, focus groups, and a survey of civic leaders. In the second article, five college and university public relations professionals reveal their battle plans to respond to public…

The purpose of this paper is to present the results of a study on public relations activities of practicing school psychologists. School psychologists have been called upon to take responsibility for increasing awareness of the profession and building partnerships with potential consumers. With the Practical Strategies initiative and suggested…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

Polarization in political culture and the decline of public education for civic engagement have become serious challenges to a healthy constitutional federal republic in the United States. Communication as a field of study in American universities is well-poised to address these challenges and contribute meaningfully to improving the civic…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

December 6th marks the Montreal Massacre, and Canada's National Day of Remembrance and Action on Violence Against Women. Universities often host actions around this date. In 2015, we sought to expand discussions on gender and equity by launching Inspiring Women Among Us or IWAU (www.iwau.ca). Our annual series of events includes talks, workshops,…

This Cousins Research Group report includes two articles by Kettering Foundation president David Mathews that were published previously. "The Public for Public Schools Is Slipping" was first published in "Education Week" in 1995. The second piece, "Putting the Public Back into Public Education: An Old-Fashioned Remedy for…

The introduction to a series of articles in this issue on school public relations discusses the importance that personal experience plays in public attitudes toward schools (MLF)

This book is designed to enable school administrators to actively participate in planning and implementing school safety and public relations activities. It provides a conceptual framework of the public relations process and shows its practical application to the problems of school crime and student misbehavior, through discussion of school public…

Background: The field of school-community relations is well established in the scholarly literature. However, its largely descriptive and fragmented nature has served to disguise its conceptual complexity. To date, the sets of assumptions about school-community relations which underpin the literature, and the opportunities, tensions and…

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

Focusing on the need to restore public confidence in the American educational system, this manual presents ideas, information, and strategies to assist educators in developing and improving school-community relations. It contains 160 short instructional outlines organized into 9 units: (1) Basic Concepts of Home-School-Community Relations; (2)…

School-reform efforts have forced administrators and board members to pay increasing attention to school-community relationships. This paper presents findings of a study conducted during 1993-94 that examined public-relations practices in 168 school districts in 4 midwestern states. A survey of 200 superintendents in Illinois, Indiana, Minnesota,…

When this issue of "Peabody Journal of Education" was originally conceived, the authors of this article had several questions: What are universities doing to assist urban schools to meet their potential? How are universities leveraging human resources in service to schools, particularly as many such schools undergo restructuring? Do…

This article sheds light on the educational trajectories of undocumented youth who engage in forms of organizing through a community-school partnership in an urban public school in Chicago. Drawing on data from an ethnographic study in an urban public high school, readers learn that undocumented youth gain a positive sense of identity and…