Two articles look at higher education public relations issues. The first reviews three studies of public opinion of higher education, undertaken through broad survey, focus groups, and a survey of civic leaders. In the second article, five college and university public relations professionals reveal their battle plans to respond to public…

Public relations issues arising from the University of Utah's controversial announcement of research claiming achievement of nuclear fusion at room temperature are discussed. They include problems occurring before and after the initial press conference, secrecy vs. openness, research ethics, and effects lasting past the original incident and…

The objectives of this research were as follows: 1) To study, analyze, synthesize documents and researches related to the architecture of an information system for public relations via mobile application using in-depth user experience for proactive perception of information, 2) Design the architecture of an information system for public relations…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…

Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE)

This document comprises papers presented at a workshop designed to disseminate information concerning the developmental trends in the field of social work to the 450 persons titled Visiting Teacher/School Social Worker (VT/SSW) in Florida. The content of the workshop was developed with a continuing education focus with presentations and…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today's fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and…

This book focuses on the topic of the multiple-stakeholders that comprise the education community across the P-20 continuum. In various ways and forms, the authors of the chapters found within this book promote the importance of engaging with the diverse array of stakeholders in order to truly improve education in an increasingly interconnected…

Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

The decision process of Creighton University (Nebraska) to publicly announce that a dental student had tested positive for the Human Immunodeficiency Virus is described. Major points of the student/administration agreement, the student's concerns, medical issues, legal and moral issues, public relations considerations, patient notification and…

Controversies and divisive issues on college campuses require swift action from public relations personnel. Although the issues may change, the basic coping strategy focuses on preserving a sense of community both on campus and among alumni, friends, and supporters. When polarization occurs it can be used as a source of communication and…

Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

Finds that key issues recurring in articles regarding public relations firm-client relations were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and "chemistry." Finds that conflict issues for public relations firms parallel those for advertising firms as reported in the advertising agency…