An unprecedented increase in students' personal technology use presents a new area for study within the educational leadership and administration field. Cellular phones, video posting websites, and online social networking destinations empower students to create and distribute school-related images and stories. Student-developed media content can…

Describes mission of community education, the implementation of community education through community schools, and the relationship between community education and school public relations. Discusses some future trends and issues in education and their implications for community education. (PKP)

This article addresses an important need--the dissemination of information relating to technology as a public relations tool--and the associated exigency for administrator and teacher technology training. Specifically, we identify the increased expectations for the performance of school leaders and teachers, as well as unresolved issues in public…

This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

This article presents a transcript of a recent interview with Jana Frieler, 2010-2011 president of the National Association of Secondary School Principals (NASSP). Ms. Frieler has been in education for 26 years, 16 of those in administration. For the past 6 years, she has been with the Cherry Creek School District, most recently as principal of…

Since the passing of Section 504 of the Rehabilitation Act, Americans With Disabilities Act, and the Individuals With Disabilities Education Act, public and private schools have had to adapt the ways in which they provide education and services to their students and communities. It is essential for school public relations professionals to be…

This article examines findings on key challenges of school-parent relations in Norway. The review is based on recent large-scale studies on several issues, including formalized school-parent cooperation, parental involvement in the pedagogical discourse, and teacher perspectives on the parents' role in the school community. Findings suggest a…

Most educational leadership preparation programs include classes designed to provide a broad survey of legal issues in the profession. Soon after these future leaders complete course requirements, their knowledge base can be outdated. We discuss, through relevant research along with theoretical and actual case studies, contemporary legal issues…

In a world of high tech and low touch, it is easy for public relations programs to stray from tried-and-true interpersonal strategies long associated with solid communication planning. New technologies allow communications professionals to quickly send e-mails and telephone calls to selected groups. Social media sites provide users immediate…

This article examines media coverage of a high school Native American mascot controversy. Discourse analysis of media documents and artifacts was utilized to explore how the issue was socially constructed for public consumption. Critical race feminism was used as a framework to examine how media discourses can oversimplify the complex interaction…

The professional discipline of strategic public relations offers many benefits to organizations. It helps them prevent and mitigate crises. It allows them to identify and manage issues that may interfere with their goals and objectives. It also leads them in building and maintaining quality relationships with strategic publics. However, can the…

Many professional organizations exist within the broad field of education. Membership in these organizations is not particularly selective, with qualifications being tied primarily to job status and title; as such, membership is often taken for granted. Yet members and the general public expect these organizations to have formally adopted codes of…

This article investigates the issues surrounding teachers' use of social networking media and their First Amendment rights. It focuses on the need to develop a school district policy outlining specific guidelines for the use of technology and social networking. It also focuses on the changing world of technology and social networking as well as…

At the center of the social construction and interpretation of education sits the fourth estate. Through ideological media "voices," in part, education's meaning and the social reality in which schools reside are constructed for and with the community. This study looks at one vehicle of popular and influential communication overlooked by…

The number of African American teachers and principals in the nation's schools has declined precipitously since the legal decision rendered in "Brown v. Board of Education." In this article I explore the historical and contemporary reasons for the decline in the numbers of African American educators in U.S. public schools and relate the…