The purpose of this paper is to present the results of a study on public relations activities of practicing school psychologists. School psychologists have been called upon to take responsibility for increasing awareness of the profession and building partnerships with potential consumers. With the Practical Strategies initiative and suggested…

Based on J. E. Grunig's four models of public relations practice (press agent/publicity, public information, and two-way asymmetric and two-way symmetric practice), this paper examines the potential applicability of these models to internal communication systems in organizations. Following an introduction, in which Grunig's models are briefly…

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

The public relations educators in the university departments that house public relations must be aware of key issues that have an impact on the quest for status and effectiveness. Failure to adhere to these concerns may turn out students who will be trapped and have a much lower level of job satisfaction. These concerns are as follows: (1)…

State departments of education, administrators, educational testing systems, and the media are demanding uniformity of instructional units and of performance objectives for community college English courses. Limited funds and the desire to promote a favorable public image are factors encouraging standardization of instruction. Presently, policy…

Public relations sequence heads have the luxury of a strong and supportive foundation on which to build a program of instruction. The field has a rich collection of thinking and recommendations relating to public relations education. The Association for Education in Journalism (AEJ) and the Public Relations Society of America (PRSA) conducted a…

Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…

International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

The issue of quality in higher education has been a staple of conversation for centuries. In the current environment, this conversation is complex, involving many constituents and, at times, contentious. To explore and address the central question of quality, the Council for Higher Education Accreditation (CHEA) has initiated a "National…

This paper reports a portion of the data from a larger study designed to examine the high school principal's influence on the classroom behavior and thinking of teachers. Data were derived from semistructured interviews conducted with a selective sample of 6 principals and 33 teachers in a suburban school district in the southeastern United…

The development of modern public relations is traced in this paper. The opposition of James Madison and his colleagues to involving the federal government in projects of "public interest" because they had seen the system abused by British authorities is explained, and the efforts of nineteenth century leaders within the railroad industry…

Since its inception in 1959, the University Council for Educational Administration (UCEA) has helped to unite theory and practice, integrate relevant work from other disciplines, and improve training programs for educational administrators. UCEA can make significant contributions in the 1980's both by attacking substantive problems and by…

Public relations textbooks and the literature in public relations do not discuss issues management (IM) in terms of nonprofit organizations, focusing instead primarily on corporate activity. Yet nonprofits have serious need for IM, particularly since it is the nonprofits that will be providing the leadership in diversity and multicultural efforts…

School-reform efforts have forced administrators and board members to pay increasing attention to school-community relationships. This paper presents findings of a study conducted during 1993-94 that examined public-relations practices in 168 school districts in 4 midwestern states. A survey of 200 superintendents in Illinois, Indiana, Minnesota,…