Two articles look at higher education public relations issues. The first reviews three studies of public opinion of higher education, undertaken through broad survey, focus groups, and a survey of civic leaders. In the second article, five college and university public relations professionals reveal their battle plans to respond to public…

Public relations issues arising from the University of Utah's controversial announcement of research claiming achievement of nuclear fusion at room temperature are discussed. They include problems occurring before and after the initial press conference, secrecy vs. openness, research ethics, and effects lasting past the original incident and…

Presents a framework for multisite clinical studies based on research in 17 hospitals. Five areas of key research tasks are addressed: general systems design, public relations, human resource issues, data quality, and data management. (SK)

Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE)

This Cousins Research Group report includes two articles by Kettering Foundation president David Mathews that were published previously. "The Public for Public Schools Is Slipping" was first published in "Education Week" in 1995. The second piece, "Putting the Public Back into Public Education: An Old-Fashioned Remedy for…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

The public relations educators in the university departments that house public relations must be aware of key issues that have an impact on the quest for status and effectiveness. Failure to adhere to these concerns may turn out students who will be trapped and have a much lower level of job satisfaction. These concerns are as follows: (1)…

Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

A tax professional experienced in trusts advises college and university fund raisers and public relations professionals on trust management issues and their role in the trust relationship. Focus is on communication with the donor and on solving situation-specific problems. Examples are offered. (MSE)

When the pandemic brought life to a screeching halt and forcefully shuttered schools across the country, few were aware that a crisis in public education was already well underway. COVID-19 may have been an unexpected and devastating shock to the system, but a virus had already taken hold, leaving Canada's public-school systems vulnerable at the…

This article encourages college presidents and trustees to prepare for public relations challenges by tracking issues through four distinct stages: fringe, emerging, getting hot, and white hot/too late. "Fringe" refers to, for example, people discussing an issue at conferences, in professional publications, or among a few concerned…

Public relations sequence heads have the luxury of a strong and supportive foundation on which to build a program of instruction. The field has a rich collection of thinking and recommendations relating to public relations education. The Association for Education in Journalism (AEJ) and the Public Relations Society of America (PRSA) conducted a…

A series of eight articles discusses the perceptions of the school library held by students, teachers, and parents, and suggests several strategies to improve the services and image of the library. The areas discussed include public relations programs, services addressing current social issues, library material selection, and library teacher…

Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…

The report by the National Assessment of Educational Progress entitled "Poor Writing Performance Blamed on Scant Writing Practice" makes it clear that little progress has been made in the improvement of students' writing. This is true in part because the conditions for teaching writing are unsatisfatory. The time has come to undertake a…