Courses: Crisis Communication, Crisis and Issue Management, Writing for Public Relations, Public Relations Capstone. Objective: This unit activity refines traditional simulation activities used in crisis communication education. By partnering with crisis management professionals and developing localized, multi-stage scenarios grounded in the…

Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

Many U.S. politicians have criticized the trade relations between the United States and countries like Canada, Mexico, and China. They argue that more is imported into the United States from these countries than is exported to these countries from the United States. Political action is needed, they claim. This article is designed to help educators…

Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

Describes an assignment in which students in a public relations case problems and management class are introduced to the kinds and depth of research that public relations professionals undertake. (HTH)

The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

The American Association for Higher Education is interested in how computers and online communication technologies can help contribute to the teaching and learning process. There are ways, the organization believes, for professors to incorporate online services into their courses without having to rethink their approaches to teaching. This paper…

This report describes a project designed to educate adult education staff on legal issues that affect students so that staff could instruct and support students on the problems they faced. Staff were trained to help students recognize which problems they could handle and which required professional legal consultation. Six workshops (3 hours each)…

Research has shown that adult learners prefer a problem-solving approach to learning, rather than a subject-centered approach. This book provides a non-traditional approach to teaching and learning the basics of human resource management through a series of 125 in-basket exercises and guided questions. These exercises focus on real-life problems…

The problems involved in making reservations for airline flights is discussed in creating a mathematical model designed to maximize an airline's income. One issue not considered in the model is any public relations problem the airline may have. The model does take into account the issue of denied boarding compensation. (MP)

Argues for the importance of weaving disability issues into all the courses in a journalism curriculum. Discusses ways to do so in classes on the news editorial, on public relations and advertising, and on mass media history, policy, and ethics. (SR)

This booklet is part of a series of units designed to help students take and defend a position on public issues. The booklet is premised on the idea that the study of how various labor-related conflicts were resolved in the past can throw light on the problem of how they ought to be resolved here and now. That is why this particular unit looks at…