The public relations educators in the university departments that house public relations must be aware of key issues that have an impact on the quest for status and effectiveness. Failure to adhere to these concerns may turn out students who will be trapped and have a much lower level of job satisfaction. These concerns are as follows: (1)…

International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

Public relations textbooks and the literature in public relations do not discuss issues management (IM) in terms of nonprofit organizations, focusing instead primarily on corporate activity. Yet nonprofits have serious need for IM, particularly since it is the nonprofits that will be providing the leadership in diversity and multicultural efforts…

A global approach to public relations education is needed as other countries look to the European Economic Community or elsewhere for their models of public relations. In the United States, the present state-of-the-art in public relations is more nascent in development than professionals acknowledge or even realize. Although academics in public…

Reviews college and university catalogs for public relations courses. Finds 578 departments offering such courses. Notes that the majority of such courses are offered in communication departments. Takes issue with the findings of an earlier study. (SR)

Teaching public relations from an American perspective should be reconsidered: current textbooks barely mention multicultural and international concerns except in most cases as a secondary issue. The current paradigm emphasizes the media with the first amendment serving as the cornerstone of the emphasis. The American approach to international and…

Uses data from the national survey described elsewhere in this issue to develop profiles of the desired characteristics of entry-level and advanced-level practitioners, and for educators teaching public relations in undergraduate and graduate programs. Finds unexpectedly strong agreement between educators and practitioners regarding these issues,…

Special events defined as being "newsworthy events" are becoming a way of American life. They are also a means for making a lot of money. Examples of special events that are cited most frequently are often the most minor of events; e.g., the open house, the new business opening day gala, or a celebration of some event in an organization.…