Currently at least 5 million children--some estimates are as high as 15 million--are left unsupervised before or after school for 3 or more hours a day. In response to the problems of these latchkey children, many public schools are now developing some form of school-based or school-related before- and after-school child care programs. The purpose…

Since 1974, New Jersey board of education members' responsibilities have increased in direct proportion to major legislative actions and mandates affecting the state's public schools. This revised pamphlet was written to help new board members carry out their responsibilities. The first chapter outlines board members' authority as elected state…

Issues management in college public relations involves identifying issues and trends early, debating alternative responses, deciding on the best approach, and designing and carrying out an action plan. Experience at the University of Minnesota with the issue of animal rights has shown the method can be very useful. (MSE)

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

The decision process of Creighton University (Nebraska) to publicly announce that a dental student had tested positive for the Human Immunodeficiency Virus is described. Major points of the student/administration agreement, the student's concerns, medical issues, legal and moral issues, public relations considerations, patient notification and…

Controversies and divisive issues on college campuses require swift action from public relations personnel. Although the issues may change, the basic coping strategy focuses on preserving a sense of community both on campus and among alumni, friends, and supporters. When polarization occurs it can be used as a source of communication and…

Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

A tax professional experienced in trusts advises college and university fund raisers and public relations professionals on trust management issues and their role in the trust relationship. Focus is on communication with the donor and on solving situation-specific problems. Examples are offered. (MSE)

This book is designed to enable school administrators to actively participate in planning and implementing school safety and public relations activities. It provides a conceptual framework of the public relations process and shows its practical application to the problems of school crime and student misbehavior, through discussion of school public…

The first of six issues of the GED Items Newsletter publishied in 1988 contains articles on General Educational Development (GED) mathematics instruction, suggestions for teaching writing, and public relations and marketing. Issue 2 has articles on GED science instruction, GED for Marines, holistic scoring, and a review of the new GED tests.…

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

Asian Americans are the fastest growing racial group in the US, yet their experience within higher education has been understudied. Many practitioners are familiar with the term "model minority myth", yet their understanding of Asian American students remains overly generalized and superficial. By examining the experience of the Asian…

Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs."…

This volume provides information and recommendations about public relations to assist school administrators in developing effective communication. The document contains 15 chapters. "The Scope of Public Relations," chapter 1, specifies characteristics of and individuals responsible for an effective program. Chapter 2, "Personal Public Relations,"…