ERIC Number: EJ471027
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
The Proof Is in the PR: Five Case Studies Offer Conclusive Evidence of the Value of Strategic Communications.
Schreiber, William
Currents, v19 n9 p30-34 Oct 1993
Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan. (MSE)
Descriptors: Activism, Animals, Case Studies, College Administration, Higher Education, Institutional Advancement, Long Range Planning, Organizational Communication, Private Schools, Problem Solving, Program Effectiveness, Public Opinion, Public Relations, Retrenchment, School Community Relationship, Secondary Education
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
