ERIC Number: EJ551113
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0740-4131
EISSN: N/A
Marketing 101.
Henderson, Karla A.
Camping Magazine, v70 n5 p15-17 Sep-Oct 1997
A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends available through the American Camping Association. (LP)
Descriptors: Camping, Institutional Advancement, Marketing, Models, Organizational Communication, Public Relations
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
