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Salzman, Jeff – Camping Magazine, 2000
Discusses uses of technology appropriate for camps, which are service organizations based on building relationships. Describes relationship marketing and how it can be enhanced through use of Web sites, interactive brochures, and client databases. Outlines other technology uses at camp: automated dispensing of medications, satellite tracking of…
Descriptors: Appropriate Technology, Camping, Databases, Interpersonal Relationship
Jordan, Debra J. – Camping Magazine, 1998
Research shows that partnerships have become crucial to long-term organizational success. Benefits and constraints of partnerships are outlined. A second research article on pricing shows that establishing and advertising an anchor price helps consumers understand increases and discounts. Implications for camp management are discussed. (SAS)
Descriptors: Camping, Cooperation, Fees, Institutional Research