A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

An effective camp marketing strategy should address both parents' and children's concerns that influence decisions about camp. Includes strategies for developing a targeted message through print media or video that addresses these concerns and persuades families to choose camp. Stresses the importance of following up with parents and children. (LP)

Customer service can help increase camp enrollment, set the camp apart from competition, and improve camper retention. Strategies include encouraging parent and camper feedback; using proper telephone etiquette; handling complaints professionally; increasing parent contact; and surprising families with gifts, discounts, and other special offers.…

Provides suggestions for creating a professional image for camps that includes paying attention to the first impressions of campers and their families, the importance of staff telephone etiquette and public speaking abilities, and the use of directional signs to help campers find their way around the facility. (LP)