Descriptor
| Camping | 2 |
| Decision Making | 2 |
| Marketing | 2 |
| Public Relations | 2 |
| Resident Camp Programs | 2 |
| Advertising | 1 |
| Children | 1 |
| Day Camp Programs | 1 |
| Institutional Advancement | 1 |
| Organizational Communication | 1 |
| Parent Attitudes | 1 |
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Source
| Camping Magazine | 2 |
Author
| Cony, Steven R. | 1 |
| Peterson, Michael | 1 |
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| Guides - Non-Classroom | 2 |
| Journal Articles | 2 |
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| Administrators | 1 |
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What Works Clearinghouse Rating
Cony, Steven R. – Camping Magazine, 1995
An effective camp marketing strategy should address both parents' and children's concerns that influence decisions about camp. Includes strategies for developing a targeted message through print media or video that addresses these concerns and persuades families to choose camp. Stresses the importance of following up with parents and children. (LP)
Descriptors: Camping, Children, Decision Making, Institutional Advancement
Peterson, Michael – Camping Magazine, 1987
Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)
Descriptors: Advertising, Camping, Day Camp Programs, Decision Making
