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| Peterson, Michael | 1 |
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Coleman, George – Camping Magazine, 1997
Marketing strategies for day camps include encouraging camp staff to get involved in organizations involving children, families, and communities; holding camp fairs; offering the use of camp facilities to outside groups; hosting sport leagues and local youth outings; planning community fairs; and otherwise involving the camp in the community. (LP)
Descriptors: Camping, Day Camp Programs, Institutional Advancement, Marketing
Peterson, Michael – Camping Magazine, 1987
Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)
Descriptors: Advertising, Camping, Day Camp Programs, Decision Making
