Descriptor
| Camping | 1 |
| Children | 1 |
| Decision Making | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Organizational Communication | 1 |
| Parents | 1 |
| Persuasive Discourse | 1 |
| Public Relations | 1 |
| Resident Camp Programs | 1 |
Source
| Camping Magazine | 1 |
Author
| Cony, Steven R. | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
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Cony, Steven R. – Camping Magazine, 1995
An effective camp marketing strategy should address both parents' and children's concerns that influence decisions about camp. Includes strategies for developing a targeted message through print media or video that addresses these concerns and persuades families to choose camp. Stresses the importance of following up with parents and children. (LP)
Descriptors: Camping, Children, Decision Making, Institutional Advancement
