Describes what camp directors need to become involved in research. Discusses barriers to research: time, hesitancy to intrude upon camp experience, inadequate measurement. Provides source of scholarly literature review and executive summary of findings for use in training, marketing, and public relations. Reviews writers' guidelines for Camping…

A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…