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Clark, Silvana1
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Clark, Silvana – Camping Magazine, 1993
Provides suggestions for creating a professional image for camps that includes paying attention to the first impressions of campers and their families, the importance of staff telephone etiquette and public speaking abilities, and the use of directional signs to help campers find their way around the facility. (LP)
Descriptors: Camping, Institutional Advancement, Marketing, Organizational Communication