Purpose: This paper aims to discuss how public school administrators with a social justice perspective have an obligation to permeate society beyond their schools and how they might address the perilous politics associated with advocating social change. Using George Counts' landmark 1932 speech, Dare the School Build a New Social Order? as the conceptual lenses, it examines the relevancy of Counts' words for contemporary school leaders and professors of educational administration. Design/methodology/approach: While this article is historical in tone, the paper proposes pursuing a critical hermeneutic rather than a strictly historical approach. Findings: The paper finds that there are similarities between the present-day call for social justice and the earlier Social Reconstructionist movement that Counts' manifesto sparked. Both movements have invited educators, and particularly the professoriate, to think more expansively when it comes to US public education, society at large, and the influence of educators in shaping a more democratic and just country. But Counts goes much further than most adherents of the current-day social justice movement. He stressed that educators must see themselves as political actors, who can shape their political environments through their teaching, as well as by participating in other venues. Practical implications: For contemporary educational leaders, they may be working in far less hospitable settings than their twentieth-century predecessors. Administrators are under fierce accountability and fiscal pressures, while coping with a larger political environment that is polarized and fearful. And the internal environment of school administration favors a "managerial" approach. Consequently, embracing a social justice ethic invites a degree of risk-taking. Originality/value: This paper examines the relevancy of Counts' words for contemporary school leaders and professors of educational administration and highlights implications for school leaders. (Contains 5 notes.)