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ERIC Number: EJ621271
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1052-6846
EISSN: N/A
Educational Policy in a Media-Driven Age: The Rise of PRolicy.
Lugg, Catherine A.
Journal of School Leadership, v10 n6 p505-24 Nov 2000
Analyzes the rise of PRolicy (public relations public policy) as it relates to educational policy, by examining the first Reagan Administration's use of media manipulation to shape public perceptions of its educational policy agendas. Discusses implications of market-oriented strategies for researchers, teachers, and administrators. (Contains 60 references.) (MLH)
Descriptors: Educational Policy, Elementary Secondary Education, Language, Marketing, Mass Media, Political Influences, Presidents, Public Policy, Public Relations
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A