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Peer reviewedLugg, Catherine A. – Journal of School Leadership, 2000
Analyzes the rise of PRolicy (public relations public policy) as it relates to educational policy, by examining the first Reagan Administration's use of media manipulation to shape public perceptions of its educational policy agendas. Discusses implications of market-oriented strategies for researchers, teachers, and administrators. (Contains 60…
Descriptors: Educational Policy, Elementary Secondary Education, Language, Marketing
Download full textLugg, Catherine A. – 1997
This paper analyzes the rise of "PRolicy" (Public Relations public policy) by examining the first Reagan Administration and its use of media manipulation. The paper also explores how PRolicy influences educational policy. It draws on a two-pronged methodological approach that involved media analysis and historical policy analysis with a…
Descriptors: Educational Policy, Elementary Secondary Education, Mass Media, Policy Formation
