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Peer reviewedLugg, Catherine A. – Journal of School Leadership, 2000
Analyzes the rise of PRolicy (public relations public policy) as it relates to educational policy, by examining the first Reagan Administration's use of media manipulation to shape public perceptions of its educational policy agendas. Discusses implications of market-oriented strategies for researchers, teachers, and administrators. (Contains 60…
Descriptors: Educational Policy, Elementary Secondary Education, Language, Marketing
Direct linkSlobodzian, Jean Theodora; Lugg, Catherine A. – Journal of School Leadership, 2006
Building principals are confronted with a host of challenges, particularly when serving children who live outside of the stereotypical mainstream. This article, drawn from a larger ethnographic study, examines the leadership behavior of one building principal who was the administrator for a program serving deaf and nondeaf children. Although…
Descriptors: Principals, Administrator Behavior, Administrator Role, School Culture
