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Download full textGreen, Lyndsay – 1998
This guide summarizes lessons learned from the author's experience of organizing and moderating five non-pedagogical online conferences that use World Wide Web-based conferencing software, whether synchronous or asynchronous. Seven sections cover the following topics: (1) the pros and cons of online conferencing; (2) setting objectives; (3)…
Descriptors: Computer Mediated Communication, Computer Oriented Programs, Computer System Design, Conferences
Topor, Robert S. – 1992
This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…
Descriptors: Data Collection, Facilities, Group Behavior, Group Discussion
