Descriptor
| Data Collection | 1 |
| Facilities | 1 |
| Group Behavior | 1 |
| Group Discussion | 1 |
| Group Dynamics | 1 |
| Guidelines | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Meetings | 1 |
| Planning | 1 |
| Qualitative Research | 1 |
| More ▼ | |
Source
Author
| Topor, Robert S. | 1 |
Publication Type
| Books | 1 |
| Guides - Non-Classroom | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Topor, Robert S. – 1992
This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…
Descriptors: Data Collection, Facilities, Group Behavior, Group Discussion
