Introduction: Veblen's The Theory of the Leisure Class introduced the concepts of conspicuous consumption and conspicuous leisure. These concepts are valid today, and one's online behaviour, social media engagement and general abundance of information help create a broader conspicuous self. Method: Two grids are used to illustrate concepts…

The advent of information technology has enabled firms to collect significant amounts of data about individuals and mine the data for developing their strategies. Profiling of individuals is one common use of data collected about them. It refers to using known or inferred information to categorize the type of an individual and to tailor specific…