The second in a series of programmed books, "Creating a Market" is published by the International Labour Office as a manual for persons studying marketing. This manual was designed to meet the needs of the labor organization's technical cooperation programs and is primarily concerned with consumer goods industries. Using a fill-in-the-blanks and question-and-answer format, the handbook is used for individual study. Among the topics covered are market research, product planning, pricing, advertising, and distribution. Each chapter is followed by a review and a bibliography. A glossary of business terms, international sources, and commonly used sales techniques comprise the appendices. (RS)