A retention plan was developed to quantify and qualify the attrition problem and to establish action plans to improve retention for a regional university serving many nontraditional students. Cameron University, a state institution in Oklahoma, provides both associate and bachelor degree programs. The attrition problems were difficult to identify because of the large number of students who attend college on a part-time basis, who work full-time, who attend for purposes other than to graduate, and who depart the area primarily for employment reasons. The first step was to develop a student profile before assuming an attrition problem, and to determine students' reasons for attendance. Attention was also directed to: students' association with the military and their work status, the ratio of freshmen to seniors, and reasons for student attrition based on a survey of nonreturning students. It was concluded that the university needs to undertake aggressive retention actions to stem the attrition problem. Among the components of the retention plan are the following: improving the quality of life, revising student advisement, creating a basic skills program, and establishing a retention database. A questionnaire is appended. (Author/SW)