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Direct linkBlasco, Maria Fuentes; Saura, Irene Gil – Journal of Marketing for Higher Education, 2006
It has been suggested that in the service sector there is a need to promote strategies devised to supply each market with what it really demands. It is particularly so in the education field, where competitiveness is increasing in intensity day by day. The design of such strategies requires taking as starting points the identification of the…
Descriptors: College Students, Student Attitudes, Expectation, Private Colleges
