With the advent of rapidly emerging technologies, researchers need to be cognizant of developments and applications in the area of social media as a topic of investigatory interest. To date, scholarly research on the topic of Facebook, a ubiquitous social media site, is rather extensive. This study on Facebook, using a bibliographic content analysis methodology of PsycINFO, found that instructional applications, user characteristics, health management, and social dynamics were emphasized by researchers. Interestingly, topics of high visibility in the mass media (e.g., privacy, self-disclosure, legal issues) are not areas of focus in scholarly investigations. Future studies should examine comparative analyses across interdisciplinary database files. (Contains 1 table.)