This paper proposes use of marketing methods to improve college health services and enhance their perceived value. Ten key marketing principles are defined: (1) value of the service as seen by the target population; (2) exchange clients perceive benefits received as exceeding perceived costs; (3) competition offering a better product than the…

Quality-improvement principles are a sound means to respond to customer needs. However, when various quality and productivity theories and methods are applied, it is very difficult to consistently deliver quality results, especially in quasi-monopolistic, non-competitive, and regulated environments. This book focuses on quality-improvement methods…

Asserts that in response to increasing competition among community colleges, educators must answer the needs of students by catering to their demands for less bureaucracy and more convenience. Suggests that to attract and retain enrollment, college administrators must see students as "customers" with busy work schedules, family…

The outline curriculum guide has been developed to assist in planning, developing, and instructing a program in appliance service and repair. The material consists of a unit outline and suggested exercieses and assignments for 17 areas: shop mathematics, communication skills, safety, orientation to appliance service and repair, blueprint reading,…

This teaching guide contains guidelines for conducting five secondary-level marketing cluster courses--Retailing 102, Promotions 202, Relations in Business 202, Management 302, and Marketing Practicum 302. Covered first are goals and objectives, teachers' notes and suggested activities, lists of suggested materials, and guidelines for correlating…

This paper reports on the development and implementation of the quality audit, a methodology designed to help school systems examine their capacity for change using the principles of total quality management as a framework for analysis. Total quality management stresses the importance of continuous improvement of organizational processes,…

With the aid of a U.S. Department of Labor grant, a number of one-stop career centers are being developed or have been implemented in California. A one-stop career center is a physical and electronic site where comprehensive services to job seekers and employers are available. These services include the following: assessment and eligibility…

This 1998-99 annual report for the Kentucky Department for Libraries and Archives begins with messages from the state Cabinet Secretary of Education, Arts and Humanities and the State Librarian and Commissioner. The department's mission statement, vision statement, and core values/guiding principles are then presented. Objectives and focus group…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…

Noting that some public, school, law, academic, and special libraries have adopted marketing as a management tool, this paper begins by discussing marketing principles as defined by the American Marketing Association (AMA). Librarians are advised to center their marketing activities around what is known as the "4 P's" of marketing:…

This unit on managing sales efforts in a small business, the 14th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and…

The key to the success of the Marriott Corporation is its emphasis on employee satisfaction and training. Because it is a service industry, the Marriott Corporation relies on the quality of the contact between its employees and its customers. Education is also a service industry in which this contact is vitally important. Some ingredients of…

Intended for the front-line practitioner, this toolkit provides tips, options, and practical how-tos for designing and implementing quality, youth-focused, and business-focused services for out-of-school youth (OSY) who are currently in, or about to enter, the workforce. It outlines an "income growth strategy" (IGS) that addresses what…

Developed with input from personnel in the industries, this curriculum guide complements a companion reference book about various areas of the textiles and apparel industries. Each of the 22 chapters of the guide begins with 1 or more essential elements and objectives, and each chapter consists of teaching strategies for classroom use. Teaching…