The research literature on the principal shortage is inconsistent regarding the actual scope of the shortage and a clear articulation of factors contributing to the successful recruitment and retention of today's school leaders. Often, critical data related to the principal shortage are ignored, including the number of younger principals overlooked in a candidate job search or the number of credentialed principal candidates who ultimately withdraw from a search. This study is based on a survey of 197 superintendents concerning their views on the principal shortage and factors associated with influencing the recruitment and retention of school leaders. Some major findings are that superintendents often underestimate the principal candidate applicant pool in their own districts, compensation continues to be the primary method of attracting qualified principal applicants, and rural schools are at a distinct disadvantage compared with urban and suburban schools in their search for new school principals. (Contains 3 tables.)