Three types of materials are included in this presentation on educational communications public relations. An outline listing ideas and considerations designed as a discussion guide covers four major topics: (1) public relations; (2) general publicity and press releases; (3) specific publicity; and (4) additional aspects of public relations. The first person is used to encourage active participation by the reader. A checklist presents tasks and decisions involved in developing a public relations project and can be adapted to fit specific needs; checkpoints include the main topic, audience, media, date, basic facts, and audiovisual materials. A bibliography lists 20 books and one journal published from 1960 through 1977 on public relations and mass communications. (KP)