ERIC Number: EJ606693
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0147-877X
EISSN: N/A
Positioning for Competition.
Lapovsky, Lucie; Hubbell, Loren Loomis
Business Officer, v33 n9 p22-30 Mar 2000
Analyzes results of the 1999 National Association of College and Business Officers tuition discounting survey and identifies trends. Finds colleges and universities are reactively responding to market pressures and proactively trying to analyze and position themselves ahead of the competition, often regional rather than national, for the traditional 18- to 24-year-old population. (DB)
Descriptors: Competition, Educational Trends, Higher Education, Marketing, National Surveys, Student Recruitment, Trend Analysis, Tuition
National Association of College and University Business Officers. 1110 Vermont Avenue NW Suite 800, Washington, DC 20005. Tel: 800-462-4916; Tel: 202-861-2500; Fax: 202-861-2583; Web site: http://www.nacubo.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
