ERIC Number: EJ275784
Record Type: CIJE
Publication Date: 1983
Positioning the Co-op Program for Maximum Marketing Effectiveness.
Harris, Ronald R.
Journal of Cooperative Education, v19 n2 p72-78 Win 1983
Examines the concept of positioning, which is the way that individuals perceive and are made aware of a program and believe in its benefit to them and its application to cooperative education programs. Includes a five-step plan for assessing the position of cooperative programs and six ways to implement a positioning strategy. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A