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Direct linkBaker, David Scott; Underwood, James, III; Thakur, Ramendra – Marketing Education Review, 2017
This study aimed to establish a pedagogical positioning of a business marketing simulation as a grounded learning teaching tool and empirically assess the dimensions of cognitive absorption related to grounded learning effectiveness in an iterative business simulation environment. The method/design and sample consisted of a field study survey…
Descriptors: Marketing, Simulation, Predictor Variables, Instructional Effectiveness
