Recent studies have demonstrated that the time spent gazing at one's own image as it is reflected in a mirror is positively influenced by the level of physical attractiveness. When in a state of objective self-awareness, self-awareness theory proposes that an aversive state will arise due to an awareness of negative discrepancies between the perceived and the ideal self. In this study male (N=101) and female (N=100) pedestrians were observed as they passed a sequence of mirrored windows to assess the relationship between physical attractiveness and mirror-gazing behavior. Subjects in the field study were rated low, medium, or high on their levels of attractiveness and dress by two observers who unobtrusively reached a consensus on the ratings before subjects reached the mirrored window. Relationships between levels of attractiveness and self-observation proportions indicated that those who were high in their level of attractiveness spent a longer proportion of time in front of the window viewing their image than those who were moderate or low in their level of attractiveness. A significant relationship was not found between the subjects' level of dress and the length of time spent viewing their image. (ABL)