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Download full textNentl, Nancy J.; Faber, Ronald J. – 1996
A study explored the degree to which males and females engage in social comparisons and the underlying factors that comprise and relate to social comparisons with advertising images for both boys and girls. Data were gathered from a sample of 225 females and 214 males between the ages of 15 and 18 from a midwestern high school. The same survey was…
Descriptors: Adolescents, Advertising, Comparative Analysis, High School Students
