The present study focuses; firstly, on analysing academics' conceptions of the purpose of assessment; secondly, on their assessment practices; and thirdly, on the relationship between their conceptions and practices. The data consisted of interviews with 28 pharmacy teachers. The analysis resulted in a continuum of categories of conceptions, from reproductive conceptions with an emphasis on measuring the reproduction of correct information, to more transformational conceptions with an emphasis on the development of students' thinking and understanding. Although broad variation in assessment practices was recognised, teachers mostly described the use of traditional forms of assessment. Analysis of the relationship between conceptions and practices revealed high consistency between conceptions and practices. (Contains 2 tables.)