ERIC Number: ED045908
Record Type: RIE
Publication Date: 1968
The Persuasive Program in Adult Education: Theory and Planning.
Atkinson, Thomas Grant
The purpose of this study was to investigate, develop, and explicate a procedure, theoretical in nature, which adult educators can use for comprehending, analyzing and planning single-event persuasive programs for adults. The study conceptualized persuasion as a behavioral phenomenon consisting of verifiable human action which constitutes, or is instrumental to, the achievement of persuader-desired goals and is willingly performed by "persuadees" in response to source messages. This concept suggested several criteria which provided the rationale for the approach to persuasion. These were: verifiable, goal achieving, instrumental, designated personal, voluntary, message response, and interpersonal actions. The process that achieved persuasion consisted of interrelated clusters of task functions, which when placed in proper sequence constituted the basis for a procedure for planning programs. These functions were: (1) initiating the persuasive process; (2) organizing for the achievement of persuasion; (3) defining goals; (4) making ethical decisions; (5) identifying the conditions for achieving persuasion; (6) selecting, analyzing and recruiting "persuadees;" (7) developing message; (8) developing the context for operation; (9) transmitting; (10) evaluating. (Author/NL)
Descriptors: Adult Education, Adult Programs, Attitude Change, Communication (Thought Transfer), Doctoral Dissertations, Literature Reviews, Moral Values, Objectives, Program Development, Task Analysis, Theories
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan 48106 (Order No. 68-11,395, MF $3.00, Xerography $9.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Indiana Univ., Bloomington.
Note: Ph.D. Thesis