Wallace State Community College in Hanceville, Alabama, took the Community College Futures Assembly challenge for the 2006 Bellwether Award from FAST COMPANY's release of "The Rules of Business: Timeless Truths from the Best Minds in Business" to identify its own substantive question for this year's competition: "The New Rules of Business" support an organization that values a culture of intentionality. How has your community college met the challenge to create a culture of intentionality that fosters and supports excellence in teaching and learning? Inspired by the timeless truths that the editors use to structure the book, Wallace State's "New Rules of Business" affirm these truths while defining five rules of learning-centered strategic planning, shared governance, and fiscal responsibility.