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ERIC Number: EJ282601
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Nostalgia and Consumer Sentiment.
Moriarty, Sandra Ernst; McGann, Anthony F.
Journalism Quarterly, v60 n1 p81-86 Spr 1983
Concludes that designer magazine advertisements contain more traces of nostalgia than do those in consumer magazines and that they tend to be more extreme in their fluctuation patterns. Notes that nostalgia increases in ads when public confidence is decreasing. (FL)
Descriptors: Advertising, Consumer Economics, Influences, Media Research, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A