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ERIC Number: EJ397148
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Competition in the Cross-Channel Industry--A Case Study Exercise.
Lyons, Adrian
Economics, v25 pt2 n106 p62-63 Sum 1989
Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)
Descriptors: Advertising, Case Studies, Class Activities, Competition, Economics Education, Foreign Countries, Lesson Plans, Secondary Education
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Students
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom (Great Britain)
Grant or Contract Numbers: N/A